About Us

Pathway2Careers™ (P2C) solves some of the biggest challenges in education, helping learners and teachers make daily connections between what they’re doing now in the classroom and what they’ll do later in life. In doing so, we answer the most asked question from learners: When will I ever need to know this in the real world?


We help students attain a successful future through career exploration.


We transform communities by closing the gap between education and industry.

We Value

Our History

NS4ed, LLC was founded in 2016 by Dr. Joseph Goins with the mission to provide research, policy, and practice deliverables that yield high-value and actionable results for education and the workplace. With more than 30 years of experience in education and education technology himself, Dr. Goins was able to bring together a team of experts to offer a unique perspective on gathering data and understanding the policy effect and implications for developing models that yield mission-critical change in a community, district, or organization.

Through our commitment to provide research that drives results, our partnerships have led us to provide comprehensive career and college education services. From those services to next-level solutions, our innovative approach focuses on delivering the best possible solutions to support long-term student success.


2016 – 2017

NS4ed participated in statewide evaluation of digital tools and effectives of a 1:1 model in Utah.


NS4ed Awarded statewide project for Technical Assistance in New Mexico around Early College High Schools.

2017 – 2018

NS4ed awarded statewide contracts in Tennessee and New Mexico for the Pathway2Careers Labor Market Navigator.


NS4ed develops Pathway2Careers prototype.

2018 – 2019

NS4ed Awarded contract for US Department of Education for the Pathway2Careers System.


NS4ed Awarded statewide project for Technical Assistance in Massachusetts for Early College Programs.

2019– 2020

NS4ed Awarded Expanding Access to Well-Rounded Courses Demonstration Grant to develop comprehensive math curriculum for career readiness.


NS4ed Awarded Perkins V innovation grant to develop career-focused curriculum for Math: Algebra 1, Geometry, and 8th Grade.


NS4ed releases Pathway2Careers Curriculum.



NS4ed forms nonprofit organization RS4ed, Research Services for Education.

Shareholder Partners

P2C works closely with stakeholder partners and clients to achieve its goals in education. Some of these are listed following:

Digital Promise

Digital Promise was created with the mission to accelerate innovation in education to improve opportunities to learn. American education has pockets of excellence that outshine the best of the best around the world. Yet, huge gaps exist between learning outcomes, graduation rates, and college readiness of students based on race, class, and where they live. Digital Promise works to ensure that all people at every stage of their lives have access to learning experiences that help them acquire the knowledge and skills they need to thrive and continuously learn in an ever-changing world. P2C works closely with Digital Promise on identifying these gaps and developing solutions in education.

High Plains Regionals Education Cooperative #3

Dedicated to education excellence, the High Plains Regional Education Cooperative (HPREC) provides innovative and research-based support and services to member districts. As the public education landscape evolves, HPREC provides expertise, powerful tools, and systematic approaches to assist school districts in meeting educational goals. P2C has worked with HPREC to identify innovative programs for funding and support the P2C New Mexico multi-year initiative for Early College High Schools.

Imagination Library

Through the efforts of the Imagination Library (DPIL), Dolly Parton works incredibly hard to ensure that each and every child, regardless of income or background, is literate and has the opportunity to explore a world only literature can take us too. Whether dreaming of a career as a doctor, signer, or anything else, “The seed of these dreams are often found in books and the seeds you help plant in your community can grow across the world.” Through more than 20 years, the Imagination Library has provided over 102,000,000 books to millions of children, sowing the seeds of greatness across the United States. P2C has conducted extensive evaluations of DPIL, and provided a roadmap for professional development for the foundation.

Our Commitment to Diversity and Inclusion

P2C is committed to eliminating discrimination by encouraging diversity and equity among the members of our workforce. Our goal as an education partner is to recognize the challenges, barriers, and obstacles that both education leaders and the students they serve face. 

We are committed to establishing an inclusive work environment that champions diversity and equity at every level. We recognize that the strength of our organization lies in the unique perspectives, backgrounds, and talents of our diverse workforce. Our promise is to actively promote and support diversity within our teams and at the leadership level.

As a result, each member feels highly respected and engaged in the education communities that we serve. Our policies offer fairness and equality for everyone in our employment, making sure that there is no discrimination based on gender, race, creed, marital status, nationality, color, ethnic origin, sexual orientation, age, religion, disability or medical history/condition, genetic information, and veteran status, and all other categories protected by federal, state, and local anti-discrimination laws. All employees at P2C, full-time and contractual, are encouraged and supported to cultivate their full potential and to be inclusive of others.

Diversity and inclusion are integral parts of our product development efforts. We recognize the value of diverse perspectives in creating innovative and equitable learning solutions. We believe that a diverse team, including individuals with varied backgrounds, experiences, and perspectives, is essential for designing products that address the unique needs of all students. By embracing diversity, we aim to ensure that our products reflect the diverse education landscape and empower educators and learners from all communities. Our dedication to diversity in product development extends beyond meeting compliance standards; it is a fundamental aspect of our ethos, driving us to create inclusive solutions that resonate with the types of learners in the K-12 sector.

We are committed to establishing partnerships with diverse business owners, particularly minorities, women, and small businesses. We engage and seek out opportunities to advocate for and support women, minority and diverse-owned businesses, small businesses, and entrepreneurs.